Decision Earth - Earth Diapers

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Decision Earth, also referred to as Decision: Earth, was an environmental education teachers resource for junior high school students issued by Procter & Gamble in 1997. It has been controversial.


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Release of "Decision Earth"

Its asserted aim was assisting students to make informed consumer product choices, and to educate then in the environmental impact of their choices:

The unit focuses on the concept of consumer product life cycle analysis, an approach to assessing the environmental impacts of a product at each stage in its life from raw materials extraction through disposal. Using this approach, a product is evaluated in terms of energy consumed, atmospheric and waterborne emissions generated and solid waste created for disposal.


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Positive assessments of "Decision Earth"

Procter & Gamble have claimed the package builds critical thinking skills


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Criticism of "Decision Earth"

It has been asserted that "Decision Earth" included a series of controversial claims about waste disposal, mining and forestry issues which was distributed by the Procter & Gamble corporation to roughly 75,000 schools in the United States. Procter and Gamble argued in its package that disposable diapers are no worse for the environment than cloth diapers, a claim based on scientific studies funded by the company, which is the world's largest manufacturer of disposable diapers. The package described garbage-fueled incineration processes where energy is recovered as "thermal recycling" without mentioning the toxic ash or emissions that result.


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Decision Earth package

The materials given to teachers and studends include overhead transparency masters, student worksheets, and a teacher's guide.

Source of the article : Wikipedia



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